Referencing on Bing : optimization on page
Title Tag
- Put the most important words in the beggining because they are the most used by the algorithm.
- Try to not go over 65 characters (and use more than 5 characters).
- For the deep pages, first put the most strategic words, then the description words of the page cateogyr, and then eventualy the website title.
- Ensure to never have 2 identical titles.
- Do not use special characters such as :
'"<>{}[]()
Meta description Tag
Even though it is not used by the classement algorithm, it can be used by Bing to show the snippet (description of your website). Some tips :- Make specific descriptions for each of your pages (never repeat the same description for more than 1 page).
- Never re-use the Title Tag category, vary expressions and adopt a more incitative style.
- Try to use between 25 and 150 characters.
- Do not use :
'"<>{}[]()