Optimize your referencing on Bing (Part 1)

Since the launch of  Bing in June of 2009, you are maybe looking to optimize your refenrincg in Bing Search, the new search tool by Microsoft. This guide will be in 3 parts.

Referencing on Bing : optimization on page

Title Tag

• Put the most important words in the beggining because they are the most used by the algorithm.
• Try to not go over 65 characters (and use more than 5 characters).
• For the deep pages, first put the most strategic words, then the description words of the page cateogyr, and then eventualy the website title.
• Ensure to never have 2 identical titles.
• Do not use special characters such as : '"<>{}[]()

Meta description Tag

Even though it is not used by the classement algorithm, it can be used by Bing to show the snippet (description of your website). Some tips :

• Make specific descriptions for each of your pages (never repeat the same description for more than 1 page).
• Never re-use the Title Tag category, vary expressions and adopt a more incitative style.
• Try to use between 25 and 150 characters.
• Do not use : '"<>{}[]()

Referencing tool : Seoquake for Firefox

SeoQuake is a plugin (Firefox or even Internet Explorer) that lets you gather alot of useful informations about a website. Once installed, this plugin will be under 3 forms :a tool bar , an element added on the website page and elements in search tools such as Google.
Concretely, this tool lets you gather :

• Google's pagerank
• How much pages Google gathered
• How many links are pointing toward this page

How to : Get more traffic in your blog.

Optimize your pages names (parmalink)
Change the name of your permalinks so they contain keywords. For that, you will need to go in your Settings and Permalink. For example I put %postname% which allows me to generate URLs that use keywords from the article's title.

Optimize the structure of your blog
Prefer templates that load your text and articles before the menus. They are often those with 2 colons on the right. It's even becoming a standard for the pro bloggers. Also work on your tags and make keywords appear.